Smita C.
A sexual wellness drink targeted towards both genders. So they may embrace the passion.
Role - Branding, Packaging
Year - 2021
AMORE
![](https://static.wixstatic.com/media/2c6d4c_3d582b14c5a147e0a284305a221067ef~mv2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Logo.png)
![](https://static.wixstatic.com/media/2c6d4c_9ca55c2553c4407fa83b8a11e765d36d~mv2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Big%20Plastic%20Bottle%20Mockup_female.png)
![](https://static.wixstatic.com/media/2c6d4c_9ca55c2553c4407fa83b8a11e765d36d~mv2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Big%20Plastic%20Bottle%20Mockup_female.png)
![](https://static.wixstatic.com/media/2c6d4c_cf2e29bd72134fc8909224ff9e746673~mv2.jpg/v1/fill/w_147,h_69,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Amore_male.jpg)
LABEL FOR HIS DRINK
![](https://static.wixstatic.com/media/2c6d4c_8b5b22807d8848fc9e03188b59f1a3f1~mv2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/1_female.png)
![](https://static.wixstatic.com/media/2c6d4c_babc6890f2524676a60f453f42121248~mv2.jpg/v1/fill/w_147,h_69,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Amore_female.jpg)
LABEL FOR HER DRINK
FOR HIM
Sex and intimacy has been a taboo in the Indian culture so to allow for a more free conversation and outlook the packaging design has a game of cards as the main theme.
For him, the playing card has the man illustration on top, the design mimics a playing card where intimacy has been portrayed as a game for both parties involved.
![](https://static.wixstatic.com/media/2c6d4c_4074a1911f3546ae8eae362debc6977b~mv2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Big%20Plastic%20Bottle%20Mockup_male.png)
![](https://static.wixstatic.com/media/2c6d4c_b351001923254c10b4327ce09c17bca9~mv2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/1_male.png)
![](https://static.wixstatic.com/media/2c6d4c_dc1613dd77214b469a0dcd6cd22ee222f000.jpg/v1/fill/w_90,h_90,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/2c6d4c_dc1613dd77214b469a0dcd6cd22ee222f000.jpg)
FOR HER
Sex and intimacy has been a taboo in the Indian culture so to allow for a more free conversation and outlook the packaging design has a game of cards as the main theme.
For her, the playing card has the woman illustration on top, the design mimics a playing card where intimacy has been portrayed as a game for both parties involved.